After signing a three-year deal to become the headline sponsor of the Ghana Women’s Premier League prior to the start of the season, Malta Guinness Ghana officially launched the 2022/23 women’s league campaign.
The season launch took place at the Labadi Beach Hotel on Wednesday, October 12, with the occasion being graced with the presence of the President of the Ghana FA, Kurt Okraku, Managing Director of Guinness Ghana Limited, Helene Weesie, Hillary Boaten, the Chairperson of the Women’s Premier League Board as well as other dignitaries.
The agreement between the Ghana Football Association (GFA) and Malta Guinness sees the Women’s Premier League get a headline sponsor for the first time since its establishment 12 years ago.
In her welcome address, Dinah Adu-Asare Darko, who is the Marketing Manager of Guinness Ghana Breweries acknowledged the conscious effort by her organisation to ‘create an enabling environment to unlock the potential of women’ as far as Ghana football is concerned.
Hillary Boateng also expressed her gratitude to Malta Guinness for takin the step to come on board and contribute to the development of the women’s top flight.
“On behalf of the Women’s Premier League Committee, we are extremely grateful to have Malta Guinness on board. In past years we have not been able to have headline sponsors for the Premier League. For them to decide to do us the honours to come on board as headline sponsors, we say thank you. We appreciate you heeding to our numerous calls to seek sponsorships for women’s game,” she said.
“We know that even though this agreement is for three years, I believe after the three years we are going to hear from you on an extension.”
On her path, Weesie, the Managing Director for Guinness Ghana Limited, added that through this partnership with the Ghana FA, they can help ‘break the bias’ in Ghana’s football.
“We are certain that our partnership with the GFA to sponsor the WPL will help us to break the bias in the nation’s football space. We want to create a ‘World of Good’ for these wonderful female players and other young ladies across the country.”
Club CEOs, coaches as well as captains from all 20 participating teams in this year’s Women’s Premier League season were present to witness the official launching of the season.