Ghanaian entertainment pundit, Bullgod, has expressed his opinion on music videos in the creative arts industry.
In a discussion on Hitz FM on January 25, 2025, Bullgod noted that artistes should not spend huge amounts on music videos.
He explained that visualisers with cheaper costs are more effective than music videos.
“We are in 2025 and nobody needs a music video. It is not important and I am speaking from an executive producer’s point of view. It is costly and doesn’t make sense because people don’t consume it anymore. It is a total waste of time and investment… People consume stuff very fast lately and experts in the game would say that visualisers are more effective.
“Don’t go and spend huge money on visualisers… These days it’s short visualisers and, for example, what Sarkodie did with his Messiah song. You can see how things went fast because the internet is fast and it can still be our enemy,” he said.
He added that as much as a music video promotes the image of an artiste, musicians should adopt a good strategy in promoting their crafts.
“It does add up to uplifting the image of an artiste, but also the era in which we are doesn’t support the old school music videos. Because we are in an era where people want to consume things faster. So, in 2025, don’t spend time looking for a director and spend money,” he added.
Source: Ghanaweb