Netflix has announced a reduction in its monthly subscription fees for some countries in the sub-Saharan region of Africa, effective February 21. The streaming giant announced new prices for subscription plans in select countries in Sub-Saharan Africa, with the mobile plan costing about $3, and the Premium plan coming in at just under $10. The new prices will also apply to Kenya, where the Mobile plan will cost Ksh200, Basic Ksh300, Standard Ksh700, and Premium Ksh1 100
The move is part of Netflix’s strategy to attract more subscribers in the region, where it faces stiff competition from other streaming services. The company has been expanding aggressively in Africa, and the new pricing strategy is expected to help it gain a larger market share. Netflix has been investing in original content from the region, including popular series like “Blood & Water” and “Queen Sono,” to cater to local audiences.
In a statement, Netflix said, “We’re always exploring ways to improve our members’ experience on Netflix. We know members have never had more choices when it comes to entertainment – and we’re more committed than ever to delivering an experience that doesn’t just meet, but exceeds their expectations.”
The new pricing is expected to be a game-changer in the region, where internet access is limited, and the cost of data is high. The mobile plan is expected to be popular, as it is more affordable and designed to be accessible to a larger segment of the population. The new prices will also make Netflix more competitive with other streaming services in the region.
| Mobile | Basic | Standard | Premium | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Old | New | Old | New | Old | New | Old | New | ||||
| Kenya (khs) | 300 | 200 | 700 | 300 | 1,100 | 700 | 1,450 | 1,100 | |||
| Sub-Saharan Africa ($) | 3.99 | 2.99 | 7.99 | 3.99 | 9.99 | 7.99 | 11.99 | 9.99 |
The price update will apply to select countries in Sub-Saharan Africa where Netflix is charged in USD. The exact timing of the roll-out to existing members will depend on their billing cycle, and they will be notified by email and within the Netflix app 30 days before the new prices are applied.
The move by Netflix is seen as a positive step towards making quality entertainment more accessible to audiences in the region. It is expected to boost the growth of the streaming industry in Africa and encourage more investment in original content production.
Source: Pulse Ghana